Hong Kong becomes the first market outside FIFA World Cup 2026™ host cities to showcase Lenovo technologies inspired by its role as FIFA’s Official Technology Partner, with Sir David Beckham joining the launch at Happy Valley Racecourse race meeting.

HONG KONG, June 11, 2026 — Lenovo, Official Technology Partner of FIFA World Cup 2026™, and The Hong Kong Jockey Club (the Club) have joined forces to bring an AI-powered football experience to Hong Kong fans, launched at Happy Valley Racecourse on 10 June 2026. Marking the first showcase of Lenovo’s FIFA World Cup-inspired fan experiences outside the tournament’s host cities, the activation was launched with the first visit to a Hong Kong racecourse of Lenovo global ambassador Sir David Beckham, bringing together two globally recognized brands with the aim of enhancing sports entertainment and fan engagement.

As the Official Technology Partner of FIFA, Lenovo is helping power FIFA World Cup 2026™ through end-to-end technology solutions across devices, infrastructure and AI solutions designed to enhance tournament operations, accelerate content creation, power player and team insights, and deliver more engaging digital experiences for fans around the world. In Hong Kong, sports fans get to use versions of that same technology themselves rather than just read about it.

The activation marks the on-ground kick-off of Lenovo as the strategic partner of the Club’s “Racing with Football” campaign. Sir David Beckham joined top management of Lenovo and the Club to unveil the immersive AI football zone “Lenovo Experience Booth” at Happy Valley Racecourse, where he also got a taste of the signature vibrancy of Hong Kong’s horse racing for the first time.

Sir David Beckham’s appearance is part of Lenovo’s global partnership with him, which centers on how AI and data can change the game for players, teams and fans. Through the Lenovo Experience Booth, fans can experience how Lenovo’s technologies are helping make football more immersive, more personalized and more connected.

Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group, said: “FIFA World Cup 2026™ is one of the most demanding technology environments in the world, where every system and insight needs to work at global scale. Lenovo’s AI solutions are powering that experience, from operations and content delivery to data-driven insights and fan engagement. The real value of that work is in making the same capabilities available to far more people. Through our collaboration with the Club, we are putting this technology directly in the hands of Hong Kong fans and showing how it can democratize the game and create more meaningful experiences for the local community.”

Winfried Engelbrecht-Bresges, Chief Executive Officer of the Club, remarked: “The Club’s Home of Football campaign and Racing with Football series bring Hong Kong’s two favourite sports together. Connecting more than 17,000 racing fans with world-class sports and stars, last night’s race meeting saw a true crossover of racing with football, enabling fans to experience the magic when world-class sport meets top-class entertainment. With this superb beginning, the Club will continue to broaden its reach as an international sports entertainment business, showcasing Hong Kong as a hub for global exchange, connectivity and tourism, with the ultimate aim of creating more value for the community.”

Lenovo Experience Booth Highlights

Available on-course on 24 June and 8 July, fans can continue to experience the football-themed technologies reflecting Lenovo’s role in supporting the FIFA World Cup 2026™:

· Hologram: An AI-powered David Beckham hologram that fans can interact with.
· AI Avatar: A customizable experience that lets fans create and share their own digital identities.
· FIFA Creative Studio: From final whistle to shareable highlight in 15 minutes. Lenovo’s AI content tool produces three formats at once ready for broadcast, social and mobile, at World Cup speed and scale.
· FIFA AI Pro: The AI knowledge assistant serving all 48 teams at FIFA World Cup 2026™, built on Lenovo’s AI Factory, analyzing over 2,000 match metrics to deliver rapid performance insights.